Identifying and preventing malicious bot traffic has long been mission critical. According to Imperva’s 2025 Bad Bot Report, automated traffic accounted for 51% of web traffic in 2024. As  teams continue to focus on bad bots and their impacts, they’ll also need to consider so-called “good” bots such as agents and crawlers.  These bots account for more than 25% of all bot traffic, and they’re interacting with your web properties and shaping business outcomes in ways you might not even realize.