February 4, 2026
As consumers and businesses learn how to navigate within the latest technology revolution, not everyone is quick to adopt AI as a solution. There are natural concerns about AI being too complex, too expensive, or too new for a significant ROI.
In a recent MIT study on AI in business, it was noted that of the $30 to $40 billion of investment by 52 enterprises, 95% of those studied and surveyed report zero return on investment. It’s no wonder small businesses would pause at that and other roadblocks, such as skills gaps for employees, how to bridge humans with tech, and who’s reliable if AI gets it wrong.
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