Hydrolix co-founders Hasan Alayi and Marty Kagan started Hydrolix in 2018 after experiencing firsthand the pain that comes with exorbitant costs associated with observability.

Prior to starting Hydrolix, Marty worked at Akamai and Cisco, and then co-founded Cedexis in 2008. The company became a pioneer in observability for Content Delivery Networks (CDNs), monitoring the quality of experience delivered by CDNs to their customers. In 2012, Hasan left Cisco to join the engineering team at Cedexis. As Cedexis grew its customer base, Hasan and Marty became acutely aware of the high cost of data storage: storing the logs essential to their business would be one of our biggest expenses, second only to payroll. This disturbing cost burden weighed heavily on their minds, even after they each moved on to our next adventures—Hasan moved on to Splunk. Marty joined Fastly, and, ultimately, Citrix bought Cedexis in early 2018.