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Power Your Observability Platform With Hydrolix

Learn how Hydrolix can power your observability platform to increase your margins, reduce customer costs, and manage data at terabyte scale.

Marty Kagan

Published:

Nov 28, 2023

3 minute read
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Table of Contents

Recently, Akamai announced that they had licensed technology from Hydrolix to build their new next-gen observability tool, TrafficPeak, running on the Akamai Connected Cloud. TrafficPeak has been able to stand out in a crowded field of observability solutions by offering customers 15 months of hot data retention standard (5x longer than competitors) at a fraction of the cost. 

Many of today’s popular observability services were built before the widespread adoption of decoupled, cloud-native architectures. They offer extensive features, robust integrations, and mature user interfaces, but they often rely on legacy data layers that use local, partitioned storage, which drives up compute and storage costs. To manage costs, data retention periods are often limited to 30 days and can even be as low as 7 days. Customers often have to choose between losing historical data, paying excessive fees for longer retention, or relying instead on secondary cold storage services.

Even after sacrificing data to manage costs, these legacy data layers can still translate to low margins, high prices for customers, or both. It is not uncommon for enterprises to spend 30% of their overall cloud infrastructure budget just on observability. This is sometimes presented as the cost of doing business when the reality is that observability is often too costly for many companies. Even if an observability platform offers a rich feature set and a user interface that customers love, customer retention ultimately still depends on the total cost of the solution. Companies like Akamai and their TrafficPeak customers recognize that data-hungry applications like AI cannot succeed without changing the underlying economics of big data.  

Prior to founding Hydrolix, my cofounder Hasan and I experienced first-hand the technical and economic challenges that come with building and maintaining products that need to ingest and query massive amounts of data in real time—so we built Hydrolix, a modern data platform to address this specific problem. Today it is powering rapidly growing data-intensive products for other companies.

With Hydrolix, observability vendors can change the economics of observability and offer long-term data retention to their customers without the tradeoff of skyrocketing costs. Hydrolix’s unique design enables observability vendors to change the fundamental economics of time series log data processing, with implications for observability, SIEM, ecommerce, adtech, and beyond.

Imagine if you could easily scale data ingest for customers during peak events to ten terabytes a day, then scale down to zero for off-peak events. You could provide more services to large enterprises without worrying about whether you have the infrastructure for their business needs. You can help customers answer questions about their data that they couldn’t even consider asking before because it was too expensive to keep all of their data instead of sampling it or moving it into cold storage. With new use cases unlocked, you can build new products or expand into new spheres of influence. Or imagine if you could offer customers the ability to query all of their data at sub second latency, regardless of whether that data is a minute or a year old. With in-depth historical analysis, you could reach new verticals in security, machine learning, and more.

All of these things are possible with Hydrolix, which is purpose-built to ingest, analyze, and store data at the scale that modern enterprises need, including observability platforms—at a fraction of the cost of what customers typically pay for observability solutions. By leveraging Hydrolix, observability platforms can offer more high-volume use cases, offer more competitive pricing options, and increase margins. When the space gets crowded and the architectural problems get challenging, you don’t need more competition—you need more solutions. And when it comes to powering an observability platform, Hydrolix can be part of the answer.

Next Steps

Learn more about Hydrolix and contact us for a POC.

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Recently, Akamai announced that they had licensed technology from Hydrolix to build their new next-gen observability tool, TrafficPeak, running on the Akamai Connected Cloud. TrafficPeak has been able to stand out in a crowded field of observability solutions by offering customers 15 months of hot data retention standard (5x longer than competitors) at a fraction of the cost. 

Many of today’s popular observability services were built before the widespread adoption of decoupled, cloud-native architectures. They offer extensive features, robust integrations, and mature user interfaces, but they often rely on legacy data layers that use local, partitioned storage, which drives up compute and storage costs. To manage costs, data retention periods are often limited to 30 days and can even be as low as 7 days. Customers often have to choose between losing historical data, paying excessive fees for longer retention, or relying instead on secondary cold storage services.

Even after sacrificing data to manage costs, these legacy data layers can still translate to low margins, high prices for customers, or both. It is not uncommon for enterprises to spend 30% of their overall cloud infrastructure budget just on observability. This is sometimes presented as the cost of doing business when the reality is that observability is often too costly for many companies. Even if an observability platform offers a rich feature set and a user interface that customers love, customer retention ultimately still depends on the total cost of the solution. Companies like Akamai and their TrafficPeak customers recognize that data-hungry applications like AI cannot succeed without changing the underlying economics of big data.  

Prior to founding Hydrolix, my cofounder Hasan and I experienced first-hand the technical and economic challenges that come with building and maintaining products that need to ingest and query massive amounts of data in real time—so we built Hydrolix, a modern data platform to address this specific problem. Today it is powering rapidly growing data-intensive products for other companies.

With Hydrolix, observability vendors can change the economics of observability and offer long-term data retention to their customers without the tradeoff of skyrocketing costs. Hydrolix’s unique design enables observability vendors to change the fundamental economics of time series log data processing, with implications for observability, SIEM, ecommerce, adtech, and beyond.

Imagine if you could easily scale data ingest for customers during peak events to ten terabytes a day, then scale down to zero for off-peak events. You could provide more services to large enterprises without worrying about whether you have the infrastructure for their business needs. You can help customers answer questions about their data that they couldn’t even consider asking before because it was too expensive to keep all of their data instead of sampling it or moving it into cold storage. With new use cases unlocked, you can build new products or expand into new spheres of influence. Or imagine if you could offer customers the ability to query all of their data at sub second latency, regardless of whether that data is a minute or a year old. With in-depth historical analysis, you could reach new verticals in security, machine learning, and more.

All of these things are possible with Hydrolix, which is purpose-built to ingest, analyze, and store data at the scale that modern enterprises need, including observability platforms—at a fraction of the cost of what customers typically pay for observability solutions. By leveraging Hydrolix, observability platforms can offer more high-volume use cases, offer more competitive pricing options, and increase margins. When the space gets crowded and the architectural problems get challenging, you don’t need more competition—you need more solutions. And when it comes to powering an observability platform, Hydrolix can be part of the answer.

Next Steps

Learn more about Hydrolix and contact us for a POC.