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How Elkjøp Stopped a Massive DDoS Attack

Learn how consumer electronics retailer Elkjøp used TrafficPeak, an Akamai product powered by Hydrolix, to stop a massive DDoS attack.

Franz Knupfer

Published:

Jan 22, 2024

2 minute read
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Black Friday is the biggest event of the year for many retailers, with the potential for huge sales—but also the added stress of making sure that applications and services are running smoothly in response to spikes in demand. To make matters more challenging for incident response teams, peak events can be targets for malicious actors—which was the case for Elkjøp, the largest consumer electronics retailer in the Nordic countries.

Elkjøp uses TrafficPeak, an observability product powered by Hydrolix that runs on the Akamai Connected Cloud. TrafficPeak offers the same benefits as Hydrolix—real-time data analysis at scale with long-term retention at a fraction of the cost of other observability solutions—with the added convenience of being integrated with other Akamai offerings and the option of a managed service.

Jonas Petersson, Elkjøp’s Team Lead for eCommerce, discusses the benefits of TrafficPeak in an Elkjøp customer story. “To achieve our goals, we needed an observability platform that allowed us to ingest, query and retain large amounts of data for a long period of time, at an affordable price point. Luckily, we found the perfect solution in TrafficPeak, and in due time before Black Friday Weeks and a massive DDoS attack.”

Interested in partnering with Hydrolix?

With the Powered by Hydrolix Partner Program, you can rapidly build new products that use cost-effective, high-performance big data.

During Elkjøp’s Black Friday Weeks campaign, Elkjøp had a massive DDoS attack during a period of peak traffic. The attack involved 3000 IP addresses across 80 countries. TrafficPeak spotted the attack immediately, then Akamai’s security services provided the necessary protection to keep the attack contained.

According to Petersson, “The entire event from spotting to stopping the attack was instant. No sites went out of service and none of our customers experienced any impact whatsoever.”

For Elkjøp, the benefits of TrafficPeak have extended far beyond spotting this major attack. Elkjøp has resolved five different issues simply by having additional visibility along with the ability to query on data patterns.

To learn more about how Elkjøp uses TrafficPeak to successfully resolve issues, read the full customer story

Next Steps

Interested in partnering with Hydrolix? Learn more about the Powered by Hydrolix Partner Program and contact us for a POC.

You can also learn more about TrafficPeak, which provides observability on Akamai Connected Cloud and integrates seamlessly with other Akamai products.

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Black Friday is the biggest event of the year for many retailers, with the potential for huge sales—but also the added stress of making sure that applications and services are running smoothly in response to spikes in demand. To make matters more challenging for incident response teams, peak events can be targets for malicious actors—which was the case for Elkjøp, the largest consumer electronics retailer in the Nordic countries.

Elkjøp uses TrafficPeak, an observability product powered by Hydrolix that runs on the Akamai Connected Cloud. TrafficPeak offers the same benefits as Hydrolix—real-time data analysis at scale with long-term retention at a fraction of the cost of other observability solutions—with the added convenience of being integrated with other Akamai offerings and the option of a managed service.

Jonas Petersson, Elkjøp’s Team Lead for eCommerce, discusses the benefits of TrafficPeak in an Elkjøp customer story. “To achieve our goals, we needed an observability platform that allowed us to ingest, query and retain large amounts of data for a long period of time, at an affordable price point. Luckily, we found the perfect solution in TrafficPeak, and in due time before Black Friday Weeks and a massive DDoS attack.”

Interested in partnering with Hydrolix?

With the Powered by Hydrolix Partner Program, you can rapidly build new products that use cost-effective, high-performance big data.

Learn more

During Elkjøp’s Black Friday Weeks campaign, Elkjøp had a massive DDoS attack during a period of peak traffic. The attack involved 3000 IP addresses across 80 countries. TrafficPeak spotted the attack immediately, then Akamai’s security services provided the necessary protection to keep the attack contained.

According to Petersson, “The entire event from spotting to stopping the attack was instant. No sites went out of service and none of our customers experienced any impact whatsoever.”

For Elkjøp, the benefits of TrafficPeak have extended far beyond spotting this major attack. Elkjøp has resolved five different issues simply by having additional visibility along with the ability to query on data patterns.

To learn more about how Elkjøp uses TrafficPeak to successfully resolve issues, read the full customer story

Next Steps

Interested in partnering with Hydrolix? Learn more about the Powered by Hydrolix Partner Program and contact us for a POC.

You can also learn more about TrafficPeak, which provides observability on Akamai Connected Cloud and integrates seamlessly with other Akamai products.