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Preparing for the 2024 holiday season? Your data can help

Retail and travel businesses are already preparing for the holiday season. Do you have the right observability solution for peak traffic?

Abby Ross

Published:

Apr 09, 2024

4 minute read
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Table of Contents

While the 2024 holiday season seems far away, if you work in the retail and travel business, preparations are beginning now. How can you maximize the value and utility of your data in order to increase your bottom line in 2024? How can you improve your end user’s experience? It begins with having the data in the first place and then understanding all of your data, which includes the largest of data sets stored for months or years. The holiday season is peak website traffic and application usage season, with customers researching and buying tickets and gifts, reserving hotels, and booking restaurants and entertainment venues. November and December bring in 1.5x more traffic than in September and October. And it’s only increasing. The National Retail Federation (NRF) reports that core retail sales during the 2023 holiday season increased 3.8% over 2022 to a record $964.4 billion. Each sale brings more traffic and more data.

This blog is part of the Powered by Hydrolix Partner Program. The program includes reseller, referral, white-label and co-sell partners. Akamai is a white-label partner. Learn more about becoming a Hydrolix partner.

In preparation for the 2024 holiday season, you want to ensure your customers get a fast, reliable digital experience that keeps them buying and your revenue climbing. 

Your data is the key to achieving that goal. By collecting and retaining payment and transaction data, application logs, bookings and rewards, and other types of data, you can understand buyer trends from the 2023 holiday season. You can see performance and security incidents such as buffering, site scraping, compliance gaps, rewards fraud and account takeovers, and uncover and mitigate the root causes to improve your customer experience during the next holiday season. 

If you are using an observability service, now is the time to start reviewing your data from last year, if you have it. Look at performance issues, understand why they occurred, and mitigate the root causes so they don’t happen again. Review security incidents and fix the vulnerabilities that enabled them. Check buyer behavior trends to understand when and where you may need to scale up resources for next season to ensure speed during peak buying times and full inventory supply. 

If you don’t use an observability service, now is the time to implement one. You can ingest, retain, and query data to pinpoint where performance lags and why, which configuration changes may need to be made, nefarious activity that may lead to your site crashing or fraudulent payments, and other incidents that may drive down sales. Reports show that more than half of retail technical professionals view observability as a key enabler for achieving core business goals, and nearly half say observability improves revenue retention. 

Industry experts say 93% of successful cyber-attacks occur in a minute. Observability platforms give you visibility into those attacks instantly, so that mitigation can happen before your users are impacted. Learn how a large retailer used Akamai’s observability service, TrafficPeak, which is powered by Hydrolix, to find and stop a massive DDoS attack, spanning 3000 IP addresses across 80 countries, before any customers were impacted. 

Reports show shoppers will abandon a website if it doesn’t load in four to six seconds. Observability platforms preemptively spot performance issues so you can fix them before customers are significantly impacted, and accelerate access to your sites. For example, TrafficPeak shows the performance status of Akamai’s and other CDNs in real time. Companies use the observability service to make sure lag time is minimal. TrafficPeak’s dashboards pinpoint by region or company account where performance issues may occur so that configuration changes can be implemented immediately to ensure static content is cached correctly. 

You want the fastest website possible. Observability platforms can help reveal the causes of poor performance. You can use observability data to benchmark your CDN performance and understand and fix issues preemptively. Observability platforms can make that happen. You must understand the root cause of incidents, whether it’s security or performance-related, and from where they occur, such as from the origin or your CDN. Observability platforms make that happen. You want your customers to have a reliable and highly performant buying experience. Observability platforms make that happen. 

Companies are choosing TrafficPeak, which is built on Hydrolix streaming data lake architecture, for observability because the service combines the scalability and performance of Akamai’s cloud computing platform with tight integration into Akamai data as well as the ability to integrate with other sources.. TrafficPeak is a managed service, which means you can get it up and running quickly with minimal additional resources. TrafficPeak can ingest and retain massive amounts of streaming and batch data for at least 15 months, deliver sub-second query response times because all data is hot, and costs 75% less than traditional observability solutions. 

Next Steps

To learn more about TrafficPeak and how it can help you use your data to increase your bottom line next holiday season, see the Powered by Hydrolix partner page.

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While the 2024 holiday season seems far away, if you work in the retail and travel business, preparations are beginning now. How can you maximize the value and utility of your data in order to increase your bottom line in 2024? How can you improve your end user’s experience? It begins with having the data in the first place and then understanding all of your data, which includes the largest of data sets stored for months or years. The holiday season is peak website traffic and application usage season, with customers researching and buying tickets and gifts, reserving hotels, and booking restaurants and entertainment venues. November and December bring in 1.5x more traffic than in September and October. And it’s only increasing. The National Retail Federation (NRF) reports that core retail sales during the 2023 holiday season increased 3.8% over 2022 to a record $964.4 billion. Each sale brings more traffic and more data.

This blog is part of the Powered by Hydrolix Partner Program. The program includes reseller, referral, white-label and co-sell partners. Akamai is a white-label partner. Learn more about becoming a Hydrolix partner.

In preparation for the 2024 holiday season, you want to ensure your customers get a fast, reliable digital experience that keeps them buying and your revenue climbing. 

Your data is the key to achieving that goal. By collecting and retaining payment and transaction data, application logs, bookings and rewards, and other types of data, you can understand buyer trends from the 2023 holiday season. You can see performance and security incidents such as buffering, site scraping, compliance gaps, rewards fraud and account takeovers, and uncover and mitigate the root causes to improve your customer experience during the next holiday season. 

If you are using an observability service, now is the time to start reviewing your data from last year, if you have it. Look at performance issues, understand why they occurred, and mitigate the root causes so they don’t happen again. Review security incidents and fix the vulnerabilities that enabled them. Check buyer behavior trends to understand when and where you may need to scale up resources for next season to ensure speed during peak buying times and full inventory supply. 

If you don’t use an observability service, now is the time to implement one. You can ingest, retain, and query data to pinpoint where performance lags and why, which configuration changes may need to be made, nefarious activity that may lead to your site crashing or fraudulent payments, and other incidents that may drive down sales. Reports show that more than half of retail technical professionals view observability as a key enabler for achieving core business goals, and nearly half say observability improves revenue retention. 

Industry experts say 93% of successful cyber-attacks occur in a minute. Observability platforms give you visibility into those attacks instantly, so that mitigation can happen before your users are impacted. Learn how a large retailer used Akamai’s observability service, TrafficPeak, which is powered by Hydrolix, to find and stop a massive DDoS attack, spanning 3000 IP addresses across 80 countries, before any customers were impacted. 

Reports show shoppers will abandon a website if it doesn’t load in four to six seconds. Observability platforms preemptively spot performance issues so you can fix them before customers are significantly impacted, and accelerate access to your sites. For example, TrafficPeak shows the performance status of Akamai’s and other CDNs in real time. Companies use the observability service to make sure lag time is minimal. TrafficPeak’s dashboards pinpoint by region or company account where performance issues may occur so that configuration changes can be implemented immediately to ensure static content is cached correctly. 

You want the fastest website possible. Observability platforms can help reveal the causes of poor performance. You can use observability data to benchmark your CDN performance and understand and fix issues preemptively. Observability platforms can make that happen. You must understand the root cause of incidents, whether it’s security or performance-related, and from where they occur, such as from the origin or your CDN. Observability platforms make that happen. You want your customers to have a reliable and highly performant buying experience. Observability platforms make that happen. 

Companies are choosing TrafficPeak, which is built on Hydrolix streaming data lake architecture, for observability because the service combines the scalability and performance of Akamai’s cloud computing platform with tight integration into Akamai data as well as the ability to integrate with other sources.. TrafficPeak is a managed service, which means you can get it up and running quickly with minimal additional resources. TrafficPeak can ingest and retain massive amounts of streaming and batch data for at least 15 months, deliver sub-second query response times because all data is hot, and costs 75% less than traditional observability solutions. 

Next Steps

To learn more about TrafficPeak and how it can help you use your data to increase your bottom line next holiday season, see the Powered by Hydrolix partner page.